Hi! I am Iso


The guy behind the scenes
a product designer.
and making complex products easier to use.
Berlin, Germany
Scroll down to see my work
From curiosity to product design
I'm a product designer with 6 years of experience. Back in university, I was the design guy in our robotics and electronics lab designing circuit boards, laying out the faculty journal, basically anything that needed to look good and work well. That's when it clicked for me, and I landed my first design internship.
After graduating, my brothers and I thought, "Why not build something ourselves?" He codes, I design, seemed like a good match. We started a tiny software services company. Three people, one room. We eventually grew it to 15 people with a proper office. I ran all the design, learned how to build a business, made plenty of mistakes. Eventually though, we decided to go our separate ways, and I wanted to focus purely on product design.
Since then, I've worked across all kinds of products consumer apps, food tech, B2B platforms. I designed interfaces, experiences, helped teams, planned roadmaps, and worked with brands like Beko, Whirlpool, and KFC. Currently, I'm at KinesteX, designing an AI motion-tracking product for businesses. I handle design for the whole company and built our design system that 50+ partner companies now use—from fitness apps to insurance platforms.
Design approach
Real products solve problems first, look good second. Slick design takes time, and it's easy to lose focus chasing perfection. Both matter but the problem comes first.
The best solution ships, scales, and actually works. Clear principles keep me moving. Beautiful design comes through iteration, not upfront.
Systems thinking
Built to scale, not rebuild. Consistency enables speed.
Validation over perfection
Launch, measure, optimize. Let users guide the solution.
Design with reality
Work within technical constraints. Better solutions, faster delivery.
AI for efficiency
Speed and automation. Focus on what matters.
Download CV
Berlin, Germany

