WORK

ABOUT

CONTACT

WORK

ABOUT

CONTACT

Calm UI, intense decision-making

Hi! I am Iso

The guy behind the scenes

a product designer.

Focused on systems, interaction & prototyping

Focused on systems, interaction & prototyping

Focused on systems, interaction & prototyping

and making complex products easier to use.

Berlin, Germany

00:00:00

Scroll down to see my work

From curiosity to product design

I'm a product designer with 6 years of experience. Back in university, I was the design guy in our robotics and electronics lab designing circuit boards, laying out the faculty journal, basically anything that needed to look good and work well. That's when it clicked for me, and I landed my first design internship.


After graduating, my brothers and I thought, "Why not build something ourselves?" He codes, I design, seemed like a good match. We started a tiny software services company. Three people, one room. We eventually grew it to 15 people with a proper office. I ran all the design, learned how to build a business, made plenty of mistakes. Eventually though, we decided to go our separate ways, and I wanted to focus purely on product design.


Since then, I've worked across all kinds of products consumer apps, food tech, B2B platforms. I designed interfaces, experiences, helped teams, planned roadmaps, and worked with brands like Beko, Whirlpool, and KFC. Currently, I'm at KinesteX, designing an AI motion-tracking product for businesses. I handle design for the whole company and built our design system that 50+ partner companies now use—from fitness apps to insurance platforms.

Design approach

Real products solve problems first, look good second. Slick design takes time, and it's easy to lose focus chasing perfection. Both matter but the problem comes first.


The best solution ships, scales, and actually works. Clear principles keep me moving. Beautiful design comes through iteration, not upfront.

Systems thinking

Built to scale, not rebuild. Consistency enables speed.

Validation over perfection

Launch, measure, optimize. Let users guide the solution.

Design with reality

Work within technical constraints. Better solutions, faster delivery.

AI for efficiency

Speed and automation. Focus on what matters.

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Berlin, Germany

00:00:00